Storytelling in a Small Town

Trent: Last time, we talked about how story is more important than budget. Today, we’re breaking down one of the most important stories: your origin story. People want to know who they’re buying from and connect with you, especially with boutique businesses. How do you tell your origin story? What questions should you ask?

Brian: How do you tell an origin story if you feel like you don’t have one? Some people just run their business and don’t think they have a special story.

AJ: I recommend watching Simon Sinek’s “Start With Why.” Leading with why is so important. Even if you don’t have a dramatic backstory, focus on why you do what you do.

Trent: I agree. Start with your why and talk it out. Record yourself, even if it’s just audio, and get your thoughts out. AI can help organize your ideas. But you want your story to make sense to customers.

Brian: Everyone has a story—whether you’re solo or run a big team. Reflect on the lessons you’ve learned along the way. For me, a small lesson from my first job stuck with me: always carry a pocket knife. Little things like that shape who you are.

Trent: Those small stories make you relatable and help people connect with you. Ask yourself: how did those lessons impact what you do now? For Brian, carrying a pocket knife means always being prepared in his work as a videographer.

AJ: Your story is like a sandwich built from little pieces—lessons from jobs, mentors, family. If you’re stuck, ask your friends or family what they remember about your journey. Sometimes others see your story more clearly than you do.

Trent: Take your time with your origin story. Don’t rush. Write it down, walk away, and come back to it. New details might come to you later.

Brian: If you work with a videographer, ask them to help you talk through your story. Good storytellers love helping people find their story.

AJ: Don’t feel like you have to do it alone. Get feedback from others. It makes your story stronger.

Trent: The more perspectives you get, the better. It makes you a better person and business owner. This episode is coming out during the holidays, so it’s a good time for reflection.

Brian: Reflecting on your story can give you gratitude and pride. Work it out with someone you trust.

Trent: If you want help, come by the studio. We can record your story and help you reflect on it. Take your time—holiday magic isn’t instant!

Brian: Once you’ve shared your origin, think about the story you want to tell moving forward. Where do you want your business to go? Give your audience a roadmap so they can stay connected.

AJ: Your story can be told in different ways—funny, serious, upbeat, or emotional. Find what fits you and your brand.

Trent: The main thing is to make sure your story is true to you and connects with your audience.

AJ: Get feedback, rewrite, and don’t be afraid to show your passion. People connect with passion and authenticity.

Trent: Be grateful, show your passion, and take time to find your origin story. Until next time!